Business card holders display business cards. A simple statement to be sure, but one often misinterpreted. These card holders are not the personal card cases business professionals keep on their person. Rather, these kinds of card displays are designed for organizing and presenting contact information in a physical setting. Waiting rooms, offices, travel agencies, retail stores, financial institutions, and service providers are all examples of establishments where business card holders are displayed. Broken down, there are three major categories of card displays. Let’s take a look at their features:
Desktop business card holders are smaller card displays intended for table or counter top use. Often sold as single pockets or as many as eight pockets in a multi-tiered design, desktop holders are close to where the action is. Whether placed on a sales representative’s desk or situated on the mechanic’s service counter, a card is always within reach. After the concluding of an agreement, service, or purchase, the proprietor usually hands out a business card as a parting token. This action is agreeable to both parties; the customer or consumer now has an easy way to contact the proprietor while the proprietor looks at the card as a marketing tool. Their customer could very well recommend or pass on the contact information to their friends or family. These desktop card holders provide an attractive way to present cards, and in the eye of the consumer the displays project neatness and professionalism.
Wall-Mount business card holders provide a different take altogether. Instead of living in close proximity to the desktop or counter top, these displays are mounted to the walls. Offering a more utilitarian purpose, wall-mount card holders are intended for the public at large with no connection to an agreement, service, or purchase. A typical wall-mount display consists of an array of card pockets, numbering from 9 or 12 or as many as 60. These card displays are often used in public locations where information is made available, such as libraries, community centers, coffee houses, town halls, and chambers of commerce. These establishments make it their responsibility to provide the public with local business information for the taking. This gives the small business owner or one-man shop some much needed marketing in a highly visual manner. Wall-mount card displays are the visual interpretation of written classified ads.
Multi-Purpose business card holders are the embodiment of two marketing strategies, that of the business card and the literature holder. Pairing the two together creates a one-two marketing punch applicable for virtually any commercial sales task. Typically, a card holder is mounted to the face of a brochure holder or literature pocket, offering product literature along with the company’s contact information. Good examples of applications for these displays include car dealerships, trade show booths, home improvement centers, and most retail sales establishments. Patrons and customers can pick up color brochures advertising the product at hand while retaining the contact information of the local salesperson or sales branch. These dual-purpose card displays provide organization to the sales atmosphere, and people love taking away free product literature.
These business card displays give a good overview of what they are used for and how they compliment everyday business. One of the best attributes going for them is their low cost/high return quotient. The possibility of future business and referrals far outweighs the cost of the business card holder!